We live in a world where competition is constantly growing in every domain. That's why the attraction of new customers may seem a little discouraging, especially for a startup. Marketing has become one one of the most important aspects of a business.
According to a study, 80% of people on Instagram follow at least one brand and the most people from
social media have more confidence in a brand than in a celebrity.
Given that almost 50% of the world's population is present on social networks, they are the best marketing channel. Moreover, it gives you the opportunity to interact with your customers or potential customers. Be active on social media. Build a page or community, interact with customers and try to get feedback from them.
Don't forget to publish the address of your business website! A Facebook or Instagram profile with quality content will generate a good amount of traffic at no costs.
The most effective and relatively quick way to attract new customers to your business is through performance marketing campaigns.
Promote your business on Google through Pay Per Click (PPC) marketing campaigns. Your website will appear in top positions in search results
and on partner websites. We recommend you to focus on Facebook and Instagram marketing campaigns.
Another option might be traditional marketing (advertisements in newspapers and magazines, billboards, TV commercials and others) which still works but is more expensive.
Try to get a feedback about your products or services from each customer, regardless of form (rating, comment, review, testimonial). Make sure that new potential customers can see every feedback.